Our brands
Nour ElDin ElSherif Group proudly partners with a diverse portfolio of world-class automotive brands, bringing global innovation and quality to the Egyptian market. From city-friendly sedans to cutting-edge electric mobility, each brand is supported by dedicated sales and after-sales services — ensuring every customer enjoys a premium ownership experience.
Our brands
Sköda
Building Trust with Škoda in Egypt
Since 1994, Nour ElDin ElSherif Group has strengthened Škoda’s reputation for reliability and value in Egypt. Once Škoda’s exclusive distributor in Alexandria (1994–2010), the Group continues to deliver trusted after-sales services today, supporting more than 40,000 Škoda vehicles on Egyptian roads.
Comprehensive after-sales support trusted by over 40,000 Škoda owners in Egypt.
Genuine spare parts ensuring reliability and long-term performance.
Volvo
Volvo Safety, Powered by Nour ElDin ElSherif
Known worldwide for safety and innovation, Volvo has become a symbol of protection and reliability. Through Nour ElDin ElSherif Group’s 3S branches, Egyptian drivers benefit from professional sales, genuine spare parts, and advanced maintenance — ensuring confidence and peace of mind for every journey.
Peugeot
A Journey of Comfort and Elegance
Since 2010, Nour ElDin ElSherif Group has brought Peugeot to Egypt, offering refined design, spacious comfort, and smooth performance. With over 8,900 vehicles sold, Peugeot has earned a reputation among Egyptians who value practicality blended with elegance.
Seat
Youthful Design, Reliable Performance
Reintroduced by Nour ElDin ElSherif Group, SEAT delivers bold style and modern efficiency to Egyptian drivers. Recognized globally for its dynamic designs, SEAT has become a favorite for young, energetic customers. Over 8,100 cars have been proudly supported with NDS after-sales services.
ROX
Driving the Future with REEV Technology
As Egypt’s exclusive distributor of ROX Motor, Nour ElDin ElSherif Group introduces Range Extended Electric Vehicle (REEV) technology — a first in the local market. Blending sustainability, practicality, and luxury, ROX represents the Group’s commitment to redefining mobility in Egypt.
VENUCIA
Reliable and Affordable Mobility
Through an exclusive partnership, Nour ElDin ElSherif Group brings Venucia sedans and SUVs to Egypt. Combining comfort, modern features, and cost efficiency, Venucia delivers exceptional value to customers seeking reliable and practical vehicles.
PROTON
Practicality and Performance for Egyptian Roads
Known for affordability and road stability, PROTON is exclusively distributed in Alexandria by Nour ElDin ElSherif Group. Focused on efficiency and reliability, Proton cars meet the evolving needs of Egyptian drivers while offering strong value for money.
cupra
Unleashing Performance with CUPRA
As Egypt’s representative of CUPRA, Nour ElDin ElSherif Group brings a brand defined by power, style, and innovation. With bold design language and advanced performance engineering, CUPRA reflects the Group’s vision of offering cars that inspire passion and individuality on every drive.
Join Us on the Journey
Discover a new era of driving with Nour ElDin ElSherif Group. From dynamic city rides to bold off-road adventures, Nour ElDin ElSherif Group’s advanced vehicle lineup is built to elevate every journey.
